In daily life, or even traveling in atheist circles, I don’t suspect most people have ever heard/read the word ‘humanism’ (I did not), much less hear of some formal organization with a name that includes the term ‘Humanist’ or ‘Humanism’.

So, to me, it’s not so much about distinguishing between the two as it is about letting people know that there is a whole new thing out there (that is really not new at all, but still kinda newish the way atheism is newish) called ‘humanism’. And if that outlook on life sounds interesting to you,then you should check out a Humanist organization.

So, as to this campaign, I can’t really say it’s bad or harmful or anything, but nobody is offended by the term ‘humanist’ (yet), and nobody knows what a humanist is, so ‘coming out’ is really kind of bogus. If you come out as an atheist or gay person, there could very well be hell to pay - not so for a humanist.